March 31, 2026 – The Los Angeles Lakers today announced a new sponsorship with C4 Energy, one of the fastest growing energy drink brands in the country.
This multi-year agreement establishes C4 Energy as the Official Energy Drink of the Los Angeles Lakers, showcasing C4 Energy’s zero-sugar, NSF Certified for Sport performance energy beverages to Lakers fans across Southern California.
“We are excited to welcome C4 Energy to the Los Angeles Lakers family, and we look forward to C4 Energy amplifying the gameday experience,” said Los Angeles Lakers Vice President of Corporate Partnerships Jill Snodgrass.
“The Los Angeles Lakers are one of the most iconic franchises and we’re incredibly proud to be a sponsor and bring C4 Energy to fans across Southern California,” said Senior Vice President of Marketing at Nutrabolt, Craig Lyon. “The Lakers represent passion, performance and a championship mindset, all values that perfectly align with C4 Energy.”
C4 Energy will bring their brand to life in one of the most iconic sports markets with dynamic LED signage and branded video content, designed to fuel the crowd in-arena.
ABOUT NUTRABOLT
Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market-leading, performance-oriented brands formulated with clinically studied ingredients that energize and fuel active lifestyles. Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.