NUTRABOLT

THE HUMAN PERFORMANCE COMPANY

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Our mission

is to innovate, inspire, and make products that maximize human potential accessible to all.

C4 Energy® Expands Global Basketball Presence with Canada Basketball Partnership

Advancing the brand’s global basketball strategy through official partnership across key international markets Nutrabolt, owner of C4 Energy®, a gl

C4 Energy® Expands Global Basketball Presence with Canada Basketball Partnership

Advancing the brand’s global basketball strategy through official partnership across key international markets Nutrabolt, owner of C4 Energy®, a gl

Los Angeles Lakers Announce C4 Energy as Official Energy Drink

March 31, 2026 – The Los Angeles Lakers today announced a new sponsorship with C4 Energy, one of the fastest growing energy drink brands in t

C4Energy® Teams Up with Knicks Standout Josh Hart to Fuel Performance and Inspire Athletes

Celebrated for his hustle and grit, Hart joins the brand as it expands its footprint deeper into basketball AUSTIN, Texas, March 5, 2026 – Nutrabolt

Nutrabolt Expands Global Footprint with Strategic Agreement in India

Agreement brings leading active nutrition brands—C4®, XTEND®, and Cellucor®—to India through a locally driven manufacturing and distributi

C4 Energy® Named to Inc.’s 2025 Best in Business List in the Best Marketing Category

Nutrabolt and C4 Energy have been named to Inc.’s 2025 Best in Business list in the Best Marketing category. The annual list honors companies that,

Austin American-Statesman Names Nutrabolt a Winner of the Greater Austin Top Workplaces 2025 Award

November 23, 2025 – Austin, TX – Nutrabolt has been awarded a Top Workplaces 2025 honor by the Austin American-Statesman, marking the fifth year t

The King of the Monsters Meets the King of Energy: C4 Ultimate Energy® x Godzilla Arrives

This earth-shaking entertainment collaboration leads a trio of new flavor innovations launching this fall and into 2026 AUSTIN, Texas, Oct. 16, 2025

Nutrabolt Expands Strategic Partnership with Bloom Nutrition, Strengthening Portfolio and Broadening Market Reach

On pace to exceed $1 billion in annual revenue on a consolidated basis, Nutrabolt is intensifying its focus on expanding market impact Austin, Texas,

Nutrabolt’s third-annual Service Day made history by achieving highest-ever volunteerism goal

On Friday, August 8, Nutrabolt teammates around the world stepped away from their desks to lean into our ‘Grow and Give Back’ mantra for our third

C4 Energy® Celebrates Athletes of All Levels With $400,000 Commitment to Local Sports Teams

With the new C4® Local Legends platform, C4 Energy deepens its mission to inspire and enable athletes at every level and give them a chance to play l

Fortune Media and Great Place To Work Name Nutrabolt to 2025 Fortune Best Workplaces in Texas for Fourth Consecutive Year

June 10, 2025, AUSTIN, TX — Great Place To Work and Fortune magazine have honored Nutrabolt as one of this year’s Best Workplaces in Texas. This i

C4® Partners with Saquon Barkley as the Face of C4 Sport® Pre-Workout to Maximize Performance for Elite Athletes and Everyday Champions

Known for dominating their respective fields, the A-list athlete and best-selling pre-workout brand are teaming up to motivate athletes everywhere to

Nutrabolt earns 2025 Great Place To Work® Certification™ in the U.S. and U.K.

Austin, Texas, May 13, 2025 — Nutrabolt is proud to be Certified™ by Great Place To Work® in both the United States and the United Kingdom!

C4 unveils C4 AlphaBomb: The pre-workout for next-level performance

Engineered with exclusive, first-of-its-kind caffeine innovation, Deura9™, designed for an explosive sensory experience, propelling fitness enthusia

Nutrabolt selects e2open as strategic partner for digital supply chain transformation

The company prioritizes scalable, future-proof solutions to support growth and complexity Dallas, Texas, April 28, 2025 — E2open Parent Holdings, In

C4 Performance Energy® makes history as the first brand to sign 128 collegiate basketball players, marking the next chapter in its ‘Made For Athletes. Certified For Sport®’ campaign

Star athletes on the squad include Johni Broome, Mark Sears, Madison Booker, and Lauren Betts Austin, Texas, March 6, 2025 — In

C4 Energy® announces new ‘Made for Athletes. Certified for Sport.®’ campaign highlighting distinguished NSF certification

The initiative showcases C4 Energy as the pinnacle performance brand that is trusted by adult athletes at every level, including football superstars B

C4® Energy returns as the Official Partner of 2024 World Champion Boston Celtics

Fans everywhere enjoy C4 Energy to fuel them during their everyday athletic pursuits Austin, Texas, Feb. 4, 2025 — Nutrabolt®, owner of C4® Energy

C4® Energy to serve as Official Energy Drink of the Miami Heat

Fitness enthusiasts choose C4 Performance Energy®, an NSF Certified for Sport® beverage, as the brand continues to grow its sports sponsorship portf

C4® Energy named as the Official Energy Drink of the New York Knicks

New York, Feb. 4, 2025 — Madison Square Garden Sports Corp. (NYSE: MSGS) announced today a new multi-year partnership with Nutrabolt®, naming C4®

Teammates show up for 63 charities on the second-annual Nutrabolt Service Day in October

On Nutrabolt Service Day 2024, the company’s mantra to ‘Grow and Give Back’ rang truer than ever. Teammates completed 1,450 volunteer hours for

Nutrabolt wins 2024 Top Workplaces Culture Excellence Awards for Employee Well-Being, Professional Development

Austin, Texas, Oct. 18, 2024 — Nutrabolt has announced today that it is a 2024 Top Workplaces CULTURE EXCELLENCE winner. Energage is a purpose

C4 Ultimate Energy® unveils latest beverage and technology innovations – featuring Kevin Hart – at North American Convenience Stores Show

Austin, Texas, Oct. 1, 2024 — Nutrabolt, owner of C4Ⓡ, the #1 selling global pre-workout brand and one of the fastest growing energy drink brands

C4 unveils new flavor-packed collaboration with The Hershey Company

Hershey’s iconic confections reimagined by C4Ⓡ as energy drinks, pre-workout, and protein powders Austin, Texas, Sept. 18, 2024 — Nutrabol

Nutrabolt strengthens commitment to corporate responsibility by publishing its 2023 ESG Report

The 2023 ESG Report gives a comprehensive view into the company’s pledge to act responsibly in all areas of business with expanded programs to s

Fortune Media and Great Place To Work name Nutrabolt to 2024 Fortune Best Workplaces in Texas

Austin, Texas, June 11, 2024 — Great Place To Work and Fortune magazine have honored Nutrabolt as one of this year’s Best Workplaces in Texas. Thi

Nutrabolt earns 2024 Great Place To Work Certification™

Austin, Texas, May 20, 2024 — Nutrabolt is proud to be Certified™ by Great Place To Work® for another year! The prestigious award is based enti

Executive additions fortify Nutrabolt’s Commercial leadership team

Austin, Texas, April 29, 2024 — Nutrabolt continues to build its commercial muscle with the addition of three industry veterans who will help fuel t

10 teammates fuel their journey of greatness at SXSW® 2024!

For the third year, C4 Energy fueled all of Austin as the Official Energy Drink of South by Southwest® (SXSW) 2024! Each March, Austin tra

Nutrabolt celebrates significant impact milestone in its partnership with Plastic Bank this Earth Day

In 2022, Nutrabolt partnered with Plastic Bank to offset all plastic used in its supply chain across the company’s entire product portfolio. Sin

C4 reclaims its throne with its hardest hitting pre-workout line ever

C4 unveils complete reformulation and “We Hit Harder” brand campaign insupport of largest ever re-brand Austin, Texas, April 4, 2024

C4® ENERGY NAMED FIRST-EVER OFFICIAL ENERGY DRINK PARTNER OF WWE®

C4 Energy to serve as first-ever sponsor of WrestleMania Skycam Austin, Texas, April 3, 2024 — Nutrabolt, owner of C4 Energy, and WWE, part of TKO G

Nutrabolt honors Nate Kleiman’s commitment to maximizing potential for two decades

Today, Nate Kleiman leads Nutrabolt’s highly innovative Product Development team as the SVP, Strategic Product Initiatives. But, his Nutrabolt

Nutrabolt’s recognition program sends teammates to new heights

At Nutrabolt, we know incredible things happen when we create a work environment that fuels our teammates’ potential. Performance is the core of who

C4 Energy Europe and Millions unveil the ultimate flavor collaboration

Austin, Texas,  Jan. 31, 2024 — C4 Energy Europe, one of Europe’s leading energy drinks brands, is excited to announce its collaboration with

Nutrabolt promotes Kyle Thomas to Global Chief Commercial Officer

Austin, Texas,  Jan. 29, 2024  — Hot off the heels of the company’s Jan. 17 announcement to acquire a 20% ownership stake in Greens and Superf

Nutrabolt shares the joy of the holiday season with The GiveJoy Foundation in Austin, and BADU in London

In our 15th year of holiday service, Nutrabolt celebrated the season of giving with our local Austin community through The GiveJoy Foundation – and

Nutrabolt leads equity investment in Bloom Nutrition expanding active health and wellness portfolio into greens and superfoods space

Austin, Texas, Jan. 17, 2024 — Today, Nutrabolt announced a significant minority investment into Bloom Nutrition. The investment provides Nutrabol

Built In honors Nutrabolt in its esteemed 2024 Best Places to Work Awards

Austin, Texas, Jan. 9, 2024 — Today, Built In announces that Nutrabolt is honored in its 2024 Best Places to Work Awards. Specifically, Nutrabolt

Auburn University College of Education School of Kinesiology launches innovative partnership with Human Performance Company, Nutrabolt

The Nutrabolt Applied and Molecular Physiology Laboratory will advance research into sports performance and active nutrition. Auburn, Alabama, Oct. 17

Celebrate Hispanic Heritage Month at Nutrabolt with teammates Jaime and Michelle

At Nutrabolt, ‘for all’ is one of six core values that drive our team culture. We believe in the power of inclusivity and creating spaces wh

BADU joins forces with Nutrabolt to empower sports careers within the London community

The new partnership will focus on supporting and growing BADU’s Centre of Excellence program. London, England, Sept. 6, 2023 – BADU and Nutrabolt

Teammates serve impressive 1,490 volunteer hours during first-ever Nutrabolt Service Day

On Aug. 11, the Nutrabolt team set out to serve 1,000 hours in a single day. And on our first-ever Nutrabolt Service Day, we smashed our volunteerism

C4 Energy Europe fuels recovery of war veterans and emergency services with new product launch

AUSTIN, TX, August 3, 2023 — C4 Energy, one of Europe’s leading energy drinks brands, has launched a limited-edition product, in partnership

WWE® and C4® expand partnership and launch first-ever product collaboration

WWE-Inspired C4 Ultimate® Pre-Workout Powder & C4 Ultimate Energy™ Drink Launching Exclusively at GNC Ahead of SummerSlam AUSTIN, TX,

Pride Month at Nutrabolt: Meet three of our passionate, authentic teammates

In June, Nutrabolt celebrated Pride Month, and all the strong, vibrant, wonderful identities of the LGBTQ+ community! We’re grateful to have p

C4 Energy and Austin FC team up to host the ultimate soccer fan experience at Q2 Stadium

On June 12, Austin FC fans and some of our own Nutrabolt teammates got to see what it’s like to play at the highest level at ‘The 2023 Austin FC E

Fortune Media and Great Place To Work name Nutrabolt to 2023 Fortune Best Workplaces in Texas

AUSTIN, TX, June 13, 2023 — Great Place To Work and Fortune magazine have honored Nutrabolt as one of this year’s Best Workplaces in Texas. This i

Nutrabolt strengthens commitment to corporate responsibility by publishing its second-annual ESG Report

The 2022 ESG Report gives a comprehensive view into the company’s pledge to act responsibly in all areas of business with expanded programs to suppo

Nutrabolt Teammate Spotlight: Traci J. and Kelsey K.

Meet two members of Nutrabolt’s People team — Traci J. and Kelsey K.! Traci is Director, SEC Reporting and DEI, and Kelsey is Director, Social

Nutrabolt ranks among highest-scoring businesses on Inc. Magazine’s annual list of Best Workplaces for 2023

Austin, Texas, May 10, 2023 — Nutrabolt has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2023 issue, which

Nutrabolt earns 2023 Great Place to Work Certification™

Austin, Texas, May 4, 2023 — Nutrabolt is proud to be Certified™ by Great Place To Work® for another year. The prestigious award is based e

Nutrabolt recognized by Top Workplaces USA for Culture Excellence in five categories

Austin, Texas, April 28, 2023 — Top Workplaces USA honored Nutrabolt as a 2023 Culture Excellence Award winner in five different

Nutrabolt’s People team uses Volunteer Time Off to serve together at Central Texas Food Bank

ril is National Volunteer Month! And today, we’re excited to tell you about our People team’s recent volunteer outing to the Central Texas Food Ba

Nutrabolt recognizes ocean stewardship achievements this Earth Day

Nutrabolt is proud to celebrate Earth Day as a certified plastic net-zero company by Plastic Bank! Plastic Bank is a global, social enterprise that re

C4 ENERGY® REBRANDS LINE OF C4 SMART ENERGY® DRINKS FORMULATED TO SHARPEN MENTAL FOCUS

Brand unveils six all-new flavors and multifaceted brand campaign as part of the reintroduction Austin, Texas, April 4, 2023 —&n

Nutrabolt sends 4 teammates to SXSW to experience 10 days of discovery and innovation

At Nutrabolt, we’re known for our growth mindset — and we strive to offer unique learning opportunities to our teammates! This year, Nutrabolt sen

Embracing Equity with Sabba Naserian: A story of courage, hard work, and perseverance

Today, Nutrabolt is proud to celebrate International Women’s Day with a special spotlight on an incredible leader: Sabba Naserian, Chief Growth Offi

C4 Smart Energy® takes focus at SXSW® 2023 as the official energy drink brand

Austin-based brand unlocks greatness at SXSW with showstopping experiential activation. Austin, Texas, March 2, 2023 — Nutrabolt, owner of

Nutrabolt x Plastic Bank partnership comes to life with teammate’s visit to Balinese collection branches

In April 2022, Nutrabolt marked an important milestone, and announced an official partnership with Plastic Bank — as part of the company’s ongoing

Energage names Nutrabolt a winner of the 2023 Top Workplaces USA

Austin, Texas, Feb. 1, 2023 — Nutrabolt has announced it has earned the 2023 Top Workplaces USA award, issued by Energage, a purpose-driven organi

Built In honors Nutrabolt in its esteemed 2023 Best Places to Work Awards, Based in Austin, Texas

Austin, Texas, Jan. 11, 2022 — Built In today announced that Nutrabolt is honored in its 2023 Best Places To Work Awards. Specificall

Nutrabolt teammates serve local Austin community at The GiveJoy Foundation’s annual Grow and Give Back Holiday Drive

At Nutrabolt, we care deeply about our people, our communities, and the planet. As part of our commitment to community, we proudly partner with The Gi

Keurig Dr Pepper and Nutrabolt announce strategic partnership including a long-term sales and distribution agreement and equity investment by KDP

BURLINGTON, Mass. and FRISCO, Texas and AUSTIN, Texas, Dec. 8, 2022 /PRNewswire/ — Keurig Dr Pepper Inc. (NASDAQ:&

Nutrabolt welcomes two key leaders focused on growth, expansion, and consumer-centric strategy

Chief Marketing Officer Robert Zajac and Chief Growth Officer Sabba Naserian bring noteworthy expertise and experience to the corporate leadership ros

Nutrabolt celebrates its 20th anniversary, and makes significant investment in the future with ground breaking of new headquarters in Austin, Texas

This month’s ground breaking is symbolic of the company’s commitment to its future, and supportive of goals to attract and retain top tale

Celebrating 20 years of growth and innovation at Nutrabolt

Did you know Nutrabolt celebrates its 20th anniversary this year?! For two decades, Nutrabolt has been committed to its mission to innovate, inspire,

Nutrabolt honors all who served, and our own teammates this Veterans Day

Veterans Day is a national U.S. holiday dedicated to American veterans of all wars, celebrated on Nov. 11 each year. In 1918, on the 11th hour of th

Austin American-Statesman names Nutrabolt a winner of the Greater Austin Top Workplaces 2022 Award

The company also celebrates its national designation as a Cultural Excellence Award Winner for DE&I Practices, earned from Top Workplaces in Octob

C4 energy collaborates with Wounded Warrior Project on two new product launches to honor and empower our nation’s heroes

The two-year partnership will help Wounded Warrior Project® provide free, life-changing programs to injured veterans on their journey of healing and

Nutrabolt launches XTEND® Healthy Hydration™, new zero sugar electrolyte drink mix packs

The new product offers active lifestyle consumers a more convenient and healthier hydration option in on-the-go packaging. AUSTIN, TX, Oct. 25, 2022 &

Nutrabolt joins How2Recycle® program to empower consumer recycling with enhanced labeling

Nutrabolt strengthens its commitment to environmental sustainability with clear recyclability labeling for all C4, Cellucor, and XTEND product packagi

C4® reimagines iconic pre-workout and unveils new dynamic look and feel across collection

Fans can expect same trusted pre-workout performance in newly designed packaging, along with two all-new formulations for athletes of all levels from

Celebrate Hispanic Heritage Month at Nutrabolt with Brian M. and the DEI Council

At Nutrabolt, building a culture for all is built right into our core values. We believe in the power of inclusivity, and giving individuals from all

Nutrabolt Publishes its Inaugural ESG Report Highlighting Strategy to Become an Industry-Leading Corporate Citizen

The First-Annual ESG Report Reinforces the Company’s Commitment to its People, the Communities it Serves, and the Planet – AUSTIN, TX, Sept. 8

Nutrabolt appoints Wendy C. Unglaub to Board of Directors

AUSTIN, TX, July 21, 2022 – Nutrabolt, a global active health and wellness company, today announces the appointment of Wendy C. Unglaub, Vice P

Great Place to Work Names Nutrabolt One of the Fortune Best Workplaces in Texas in 2022

AUSTIN, TEXAS – June 15, 2022 — Great Place to Work and Fortune magazine have honored Nutrabolt as one of this year’s Best Workplaces in Texas,

Cheers to ten years with Greg T. at Nutrabolt

Nutrabolt is known for building high-performing teams, and we’re proud to celebrate a special milestone anniversary with a longstanding champion

Nutrabolt Appoints Two New Board Members

AUSTIN, TX, May 11, 2022 — Nutrabolt, a global active health and wellness company, today announces the appointments of Jody Macedonio, Chief Financi

C4 Energy® Announces Bold New Superbrain Performance Claims for ‘Smart Energy’ Product Line

University of Iowa study backs C4 Smart Energy product benefit claims as the cognitive performance drink to deliver peak focus and energy, alongs

C4 Energy® Announces Kevin Hart as the Face of ‘Get that Hart Smart Energy’ Campaign in Extension of ‘Ignite Your Fire™’ Platform

The smartest performance energy drink teams up with the most recognized multi-hyphenate to Ignite Your Fire with C4 Smart Energy. Austin, Texas,

Nutrabolt Earns Great Place to Work Certification™

89% of Nutrabolt teammates say it is a great place to work compared to 57% of teammatesat a typical U.S.-based company. Austin, TEXAS – April 26, 20

Nutrabolt partners with Plastic Bank® to Become Plastic Neutral and Will Offset All Plastic Use Since January 2021

The company announces its commitment to stop 1,255 metric tonnes of plastic from entering the ocean in collaboration with Plastic Bank Austin, Texas �

Nutrabolt Commits to Giving Back by Joining Pledge 1%

Austin, Texas, March 10, 2022 — Today, Nutrabolt, the human performance company, announces its official membership with Pledge 1%

C4 Energy® Ignites SXSW® 2022 As Official Energy Drink

Austin, Texas, March 9, 2022 — Kicking off March 11, Austin-based brand C4 Energy®, one of the fastest-growing energy drink brands in the

C4 Energy® X SKITTLES®

Austin, Texas, Feb. 1, 2022 — C4 Energy® today announces its fruitiest flavor drop yet, in partnership with SKITTLES® brand, as part of it

Built In Honors Nutrabolt in Its Esteemed 2022 Best Places To Work Awards

Austin, Texas, Jan. 5, 2022 — Built In today announced that Nutrabolt was honored in its 2022 Best Places To Work Awards. Specifically

Austin American-Statesman Names Nutrabolt a Winner of The Greater Austin Top Workplaces 2021 Award

Austin, Texas, Nov. 17, 2021 — Nutrabolt has been awarded a Top Workplaces 2021 honor by Austin American-Statesman Top Workplaces. The list

C4® Energy Launches Starburst® Candy Collaboration Providing A Burst Of Explosive Energy In Four Juicy Flavors

Austin, Texas, Sept. 28, 2021 — C4® Energy, the rapidly growing performance energy drink created by Nutrabolt, a global leader in active nu

C4® Energy Wants to “Ignite Your Fire” with the Launch of First-ever Global Advertising Campaign

Austin, Texas, Aug. 23, 2021 — C4® Energy, the rapidly growing performance energy drink created by Nutrabolt, a global leader in

EY Announces Doss Cunningham of Nutrabolt as an Entrepreneur Of The Year® 2021 Central Texas Award Winner

Austin, Texas, Aug. 5, 2021 — Ernst & Young LLP (EY US) today announced that CEO and Chairman Doss Cunningham of Nutrabolt was nam

C4® Energy Turns Up The Heat This Summer And Announces Partnership With Sports Illustrated Swimsuit Models

Austin, Texas, July 23, 2021 — Nutrabolt, a global leader in active health & wellness and the maker of C4® Energy, the fastest growing

C4® Energy Announces Endorsement Deals with WWE Superstars Roman Reigns®, Bianca Belair™, Montez Ford® & Mandy Rose™

Austin, Texas, July 7, 2021 —Nutrabolt, a global leader in active health & wellness and the maker of C4® Energy, the fastest growing ener

C4® Energy Scores First-Ever Major League Sports Partnership with Austin FC and Launches Limited-Edition Flavor and Custom Can

Austin, Texas, June 15, 2021 – C4® Energy, the official energy drink of Major League Soccer’s Austin FC and fastest grow

On the Heels of Significant Growth, C4® Energy Bolsters its Senior Beverage Leadership With the Appointment of Coca-Cola Alum, Kyle Thomas as EVP & GM of Beverage

AUSTIN, Texas, June 3, 2021 /PRNewswire/ — Nutrabolt, a global leader in active health and wellness, today announces impressive d

Nutrabolt Invigorates Leadership Team By Appointing Rajaa Grar as New Chief Digital Officer

AUSTIN, Texas, Oct. 6, 2020 /PRNewswire/ — Nutrabolt, a global leader in sports nutrition, has deepened its talent bench, adding Rajaa Grar

Nutrabolt Delivers Positive Energy During COVID-19

AUSTIN, Texas, April 21, 2020 /PRNewswire/ — Nutrabolt, a global leader in sports nutrition and the maker of the nation’s f

Nutrabolt Takes Proactive Steps to Prepare for Coronavirus

AUSTIN, Texas, March 9, 2020 /PRNewswire/ — Nutrabolt, a global leader in sports nutrition and the maker of America’s #1 Se

C4 Energy® Expands Global Basketball Presence with Canada Basketball Partnership

Advancing the brand’s global basketball strategy through official partnership across key international markets Nutrabolt, owner of C4 Energy®, a gl

Los Angeles Lakers Announce C4 Energy as Official Energy Drink

March 31, 2026 – The Los Angeles Lakers today announced a new sponsorship with C4 Energy, one of the fastest growing energy drink brands in t

C4Energy® Teams Up with Knicks Standout Josh Hart to Fuel Performance and Inspire Athletes

Celebrated for his hustle and grit, Hart joins the brand as it expands its footprint deeper into basketball AUSTIN, Texas, March 5, 2026 – Nutrabolt

Nutrabolt Expands Global Footprint with Strategic Agreement in India

Agreement brings leading active nutrition brands—C4®, XTEND®, and Cellucor®—to India through a locally driven manufacturing and distributi

C4 Energy® Named to Inc.’s 2025 Best in Business List in the Best Marketing Category

Nutrabolt and C4 Energy have been named to Inc.’s 2025 Best in Business list in the Best Marketing category. The annual list honors companies that,

Austin American-Statesman Names Nutrabolt a Winner of the Greater Austin Top Workplaces 2025 Award

November 23, 2025 – Austin, TX – Nutrabolt has been awarded a Top Workplaces 2025 honor by the Austin American-Statesman, marking the fifth year t

The King of the Monsters Meets the King of Energy: C4 Ultimate Energy® x Godzilla Arrives

This earth-shaking entertainment collaboration leads a trio of new flavor innovations launching this fall and into 2026 AUSTIN, Texas, Oct. 16, 2025

Nutrabolt Expands Strategic Partnership with Bloom Nutrition, Strengthening Portfolio and Broadening Market Reach

On pace to exceed $1 billion in annual revenue on a consolidated basis, Nutrabolt is intensifying its focus on expanding market impact Austin, Texas,

Nutrabolt’s third-annual Service Day made history by achieving highest-ever volunteerism goal

On Friday, August 8, Nutrabolt teammates around the world stepped away from their desks to lean into our ‘Grow and Give Back’ mantra for our third

C4 Energy® Celebrates Athletes of All Levels With $400,000 Commitment to Local Sports Teams

With the new C4® Local Legends platform, C4 Energy deepens its mission to inspire and enable athletes at every level and give them a chance to play l

Fortune Media and Great Place To Work Name Nutrabolt to 2025 Fortune Best Workplaces in Texas for Fourth Consecutive Year

June 10, 2025, AUSTIN, TX — Great Place To Work and Fortune magazine have honored Nutrabolt as one of this year’s Best Workplaces in Texas. This i

C4® Partners with Saquon Barkley as the Face of C4 Sport® Pre-Workout to Maximize Performance for Elite Athletes and Everyday Champions

Known for dominating their respective fields, the A-list athlete and best-selling pre-workout brand are teaming up to motivate athletes everywhere to

Nutrabolt earns 2025 Great Place To Work® Certification™ in the U.S. and U.K.

Austin, Texas, May 13, 2025 — Nutrabolt is proud to be Certified™ by Great Place To Work® in both the United States and the United Kingdom!

C4 unveils C4 AlphaBomb: The pre-workout for next-level performance

Engineered with exclusive, first-of-its-kind caffeine innovation, Deura9™, designed for an explosive sensory experience, propelling fitness enthusia

Nutrabolt selects e2open as strategic partner for digital supply chain transformation

The company prioritizes scalable, future-proof solutions to support growth and complexity Dallas, Texas, April 28, 2025 — E2open Parent Holdings, In

C4 Performance Energy® makes history as the first brand to sign 128 collegiate basketball players, marking the next chapter in its ‘Made For Athletes. Certified For Sport®’ campaign

Star athletes on the squad include Johni Broome, Mark Sears, Madison Booker, and Lauren Betts Austin, Texas, March 6, 2025 — In

C4 Energy® announces new ‘Made for Athletes. Certified for Sport.®’ campaign highlighting distinguished NSF certification

The initiative showcases C4 Energy as the pinnacle performance brand that is trusted by adult athletes at every level, including football superstars B

C4® Energy returns as the Official Partner of 2024 World Champion Boston Celtics

Fans everywhere enjoy C4 Energy to fuel them during their everyday athletic pursuits Austin, Texas, Feb. 4, 2025 — Nutrabolt®, owner of C4® Energy

C4® Energy to serve as Official Energy Drink of the Miami Heat

Fitness enthusiasts choose C4 Performance Energy®, an NSF Certified for Sport® beverage, as the brand continues to grow its sports sponsorship portf

C4® Energy named as the Official Energy Drink of the New York Knicks

New York, Feb. 4, 2025 — Madison Square Garden Sports Corp. (NYSE: MSGS) announced today a new multi-year partnership with Nutrabolt®, naming C4®

Teammates show up for 63 charities on the second-annual Nutrabolt Service Day in October

On Nutrabolt Service Day 2024, the company’s mantra to ‘Grow and Give Back’ rang truer than ever. Teammates completed 1,450 volunteer hours for

Nutrabolt wins 2024 Top Workplaces Culture Excellence Awards for Employee Well-Being, Professional Development

Austin, Texas, Oct. 18, 2024 — Nutrabolt has announced today that it is a 2024 Top Workplaces CULTURE EXCELLENCE winner. Energage is a purpose

C4 Ultimate Energy® unveils latest beverage and technology innovations – featuring Kevin Hart – at North American Convenience Stores Show

Austin, Texas, Oct. 1, 2024 — Nutrabolt, owner of C4Ⓡ, the #1 selling global pre-workout brand and one of the fastest growing energy drink brands

C4 unveils new flavor-packed collaboration with The Hershey Company

Hershey’s iconic confections reimagined by C4Ⓡ as energy drinks, pre-workout, and protein powders Austin, Texas, Sept. 18, 2024 — Nutrabol

Nutrabolt strengthens commitment to corporate responsibility by publishing its 2023 ESG Report

The 2023 ESG Report gives a comprehensive view into the company’s pledge to act responsibly in all areas of business with expanded programs to s

Fortune Media and Great Place To Work name Nutrabolt to 2024 Fortune Best Workplaces in Texas

Austin, Texas, June 11, 2024 — Great Place To Work and Fortune magazine have honored Nutrabolt as one of this year’s Best Workplaces in Texas. Thi

Nutrabolt earns 2024 Great Place To Work Certification™

Austin, Texas, May 20, 2024 — Nutrabolt is proud to be Certified™ by Great Place To Work® for another year! The prestigious award is based enti

Executive additions fortify Nutrabolt’s Commercial leadership team

Austin, Texas, April 29, 2024 — Nutrabolt continues to build its commercial muscle with the addition of three industry veterans who will help fuel t

10 teammates fuel their journey of greatness at SXSW® 2024!

For the third year, C4 Energy fueled all of Austin as the Official Energy Drink of South by Southwest® (SXSW) 2024! Each March, Austin tra

Nutrabolt celebrates significant impact milestone in its partnership with Plastic Bank this Earth Day

In 2022, Nutrabolt partnered with Plastic Bank to offset all plastic used in its supply chain across the company’s entire product portfolio. Sin

C4 reclaims its throne with its hardest hitting pre-workout line ever

C4 unveils complete reformulation and “We Hit Harder” brand campaign insupport of largest ever re-brand Austin, Texas, April 4, 2024

C4® ENERGY NAMED FIRST-EVER OFFICIAL ENERGY DRINK PARTNER OF WWE®

C4 Energy to serve as first-ever sponsor of WrestleMania Skycam Austin, Texas, April 3, 2024 — Nutrabolt, owner of C4 Energy, and WWE, part of TKO G

Nutrabolt honors Nate Kleiman’s commitment to maximizing potential for two decades

Today, Nate Kleiman leads Nutrabolt’s highly innovative Product Development team as the SVP, Strategic Product Initiatives. But, his Nutrabolt

Nutrabolt’s recognition program sends teammates to new heights

At Nutrabolt, we know incredible things happen when we create a work environment that fuels our teammates’ potential. Performance is the core of who

C4 Energy Europe and Millions unveil the ultimate flavor collaboration

Austin, Texas,  Jan. 31, 2024 — C4 Energy Europe, one of Europe’s leading energy drinks brands, is excited to announce its collaboration with

Nutrabolt promotes Kyle Thomas to Global Chief Commercial Officer

Austin, Texas,  Jan. 29, 2024  — Hot off the heels of the company’s Jan. 17 announcement to acquire a 20% ownership stake in Greens and Superf

Nutrabolt shares the joy of the holiday season with The GiveJoy Foundation in Austin, and BADU in London

In our 15th year of holiday service, Nutrabolt celebrated the season of giving with our local Austin community through The GiveJoy Foundation – and

Nutrabolt leads equity investment in Bloom Nutrition expanding active health and wellness portfolio into greens and superfoods space

Austin, Texas, Jan. 17, 2024 — Today, Nutrabolt announced a significant minority investment into Bloom Nutrition. The investment provides Nutrabol

Built In honors Nutrabolt in its esteemed 2024 Best Places to Work Awards

Austin, Texas, Jan. 9, 2024 — Today, Built In announces that Nutrabolt is honored in its 2024 Best Places to Work Awards. Specifically, Nutrabolt

Auburn University College of Education School of Kinesiology launches innovative partnership with Human Performance Company, Nutrabolt

The Nutrabolt Applied and Molecular Physiology Laboratory will advance research into sports performance and active nutrition. Auburn, Alabama, Oct. 17

Celebrate Hispanic Heritage Month at Nutrabolt with teammates Jaime and Michelle

At Nutrabolt, ‘for all’ is one of six core values that drive our team culture. We believe in the power of inclusivity and creating spaces wh

BADU joins forces with Nutrabolt to empower sports careers within the London community

The new partnership will focus on supporting and growing BADU’s Centre of Excellence program. London, England, Sept. 6, 2023 – BADU and Nutrabolt

Teammates serve impressive 1,490 volunteer hours during first-ever Nutrabolt Service Day

On Aug. 11, the Nutrabolt team set out to serve 1,000 hours in a single day. And on our first-ever Nutrabolt Service Day, we smashed our volunteerism

C4 Energy Europe fuels recovery of war veterans and emergency services with new product launch

AUSTIN, TX, August 3, 2023 — C4 Energy, one of Europe’s leading energy drinks brands, has launched a limited-edition product, in partnership

WWE® and C4® expand partnership and launch first-ever product collaboration

WWE-Inspired C4 Ultimate® Pre-Workout Powder & C4 Ultimate Energy™ Drink Launching Exclusively at GNC Ahead of SummerSlam AUSTIN, TX,

Pride Month at Nutrabolt: Meet three of our passionate, authentic teammates

In June, Nutrabolt celebrated Pride Month, and all the strong, vibrant, wonderful identities of the LGBTQ+ community! We’re grateful to have p

C4 Energy and Austin FC team up to host the ultimate soccer fan experience at Q2 Stadium

On June 12, Austin FC fans and some of our own Nutrabolt teammates got to see what it’s like to play at the highest level at ‘The 2023 Austin FC E

Fortune Media and Great Place To Work name Nutrabolt to 2023 Fortune Best Workplaces in Texas

AUSTIN, TX, June 13, 2023 — Great Place To Work and Fortune magazine have honored Nutrabolt as one of this year’s Best Workplaces in Texas. This i

Nutrabolt strengthens commitment to corporate responsibility by publishing its second-annual ESG Report

The 2022 ESG Report gives a comprehensive view into the company’s pledge to act responsibly in all areas of business with expanded programs to suppo

Nutrabolt Teammate Spotlight: Traci J. and Kelsey K.

Meet two members of Nutrabolt’s People team — Traci J. and Kelsey K.! Traci is Director, SEC Reporting and DEI, and Kelsey is Director, Social

Nutrabolt ranks among highest-scoring businesses on Inc. Magazine’s annual list of Best Workplaces for 2023

Austin, Texas, May 10, 2023 — Nutrabolt has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2023 issue, which

Nutrabolt earns 2023 Great Place to Work Certification™

Austin, Texas, May 4, 2023 — Nutrabolt is proud to be Certified™ by Great Place To Work® for another year. The prestigious award is based e

Nutrabolt recognized by Top Workplaces USA for Culture Excellence in five categories

Austin, Texas, April 28, 2023 — Top Workplaces USA honored Nutrabolt as a 2023 Culture Excellence Award winner in five different

Nutrabolt’s People team uses Volunteer Time Off to serve together at Central Texas Food Bank

ril is National Volunteer Month! And today, we’re excited to tell you about our People team’s recent volunteer outing to the Central Texas Food Ba

Nutrabolt recognizes ocean stewardship achievements this Earth Day

Nutrabolt is proud to celebrate Earth Day as a certified plastic net-zero company by Plastic Bank! Plastic Bank is a global, social enterprise that re

C4 ENERGY® REBRANDS LINE OF C4 SMART ENERGY® DRINKS FORMULATED TO SHARPEN MENTAL FOCUS

Brand unveils six all-new flavors and multifaceted brand campaign as part of the reintroduction Austin, Texas, April 4, 2023 —&n

Nutrabolt sends 4 teammates to SXSW to experience 10 days of discovery and innovation

At Nutrabolt, we’re known for our growth mindset — and we strive to offer unique learning opportunities to our teammates! This year, Nutrabolt sen

Embracing Equity with Sabba Naserian: A story of courage, hard work, and perseverance

Today, Nutrabolt is proud to celebrate International Women’s Day with a special spotlight on an incredible leader: Sabba Naserian, Chief Growth Offi

C4 Smart Energy® takes focus at SXSW® 2023 as the official energy drink brand

Austin-based brand unlocks greatness at SXSW with showstopping experiential activation. Austin, Texas, March 2, 2023 — Nutrabolt, owner of

Nutrabolt x Plastic Bank partnership comes to life with teammate’s visit to Balinese collection branches

In April 2022, Nutrabolt marked an important milestone, and announced an official partnership with Plastic Bank — as part of the company’s ongoing

Energage names Nutrabolt a winner of the 2023 Top Workplaces USA

Austin, Texas, Feb. 1, 2023 — Nutrabolt has announced it has earned the 2023 Top Workplaces USA award, issued by Energage, a purpose-driven organi

Built In honors Nutrabolt in its esteemed 2023 Best Places to Work Awards, Based in Austin, Texas

Austin, Texas, Jan. 11, 2022 — Built In today announced that Nutrabolt is honored in its 2023 Best Places To Work Awards. Specificall

Nutrabolt teammates serve local Austin community at The GiveJoy Foundation’s annual Grow and Give Back Holiday Drive

At Nutrabolt, we care deeply about our people, our communities, and the planet. As part of our commitment to community, we proudly partner with The Gi

Keurig Dr Pepper and Nutrabolt announce strategic partnership including a long-term sales and distribution agreement and equity investment by KDP

BURLINGTON, Mass. and FRISCO, Texas and AUSTIN, Texas, Dec. 8, 2022 /PRNewswire/ — Keurig Dr Pepper Inc. (NASDAQ:&

Nutrabolt welcomes two key leaders focused on growth, expansion, and consumer-centric strategy

Chief Marketing Officer Robert Zajac and Chief Growth Officer Sabba Naserian bring noteworthy expertise and experience to the corporate leadership ros

Nutrabolt celebrates its 20th anniversary, and makes significant investment in the future with ground breaking of new headquarters in Austin, Texas

This month’s ground breaking is symbolic of the company’s commitment to its future, and supportive of goals to attract and retain top tale

Celebrating 20 years of growth and innovation at Nutrabolt

Did you know Nutrabolt celebrates its 20th anniversary this year?! For two decades, Nutrabolt has been committed to its mission to innovate, inspire,

Nutrabolt honors all who served, and our own teammates this Veterans Day

Veterans Day is a national U.S. holiday dedicated to American veterans of all wars, celebrated on Nov. 11 each year. In 1918, on the 11th hour of th

Austin American-Statesman names Nutrabolt a winner of the Greater Austin Top Workplaces 2022 Award

The company also celebrates its national designation as a Cultural Excellence Award Winner for DE&I Practices, earned from Top Workplaces in Octob

C4 energy collaborates with Wounded Warrior Project on two new product launches to honor and empower our nation’s heroes

The two-year partnership will help Wounded Warrior Project® provide free, life-changing programs to injured veterans on their journey of healing and

Nutrabolt launches XTEND® Healthy Hydration™, new zero sugar electrolyte drink mix packs

The new product offers active lifestyle consumers a more convenient and healthier hydration option in on-the-go packaging. AUSTIN, TX, Oct. 25, 2022 &

Nutrabolt joins How2Recycle® program to empower consumer recycling with enhanced labeling

Nutrabolt strengthens its commitment to environmental sustainability with clear recyclability labeling for all C4, Cellucor, and XTEND product packagi

C4® reimagines iconic pre-workout and unveils new dynamic look and feel across collection

Fans can expect same trusted pre-workout performance in newly designed packaging, along with two all-new formulations for athletes of all levels from

Celebrate Hispanic Heritage Month at Nutrabolt with Brian M. and the DEI Council

At Nutrabolt, building a culture for all is built right into our core values. We believe in the power of inclusivity, and giving individuals from all

Nutrabolt Publishes its Inaugural ESG Report Highlighting Strategy to Become an Industry-Leading Corporate Citizen

The First-Annual ESG Report Reinforces the Company’s Commitment to its People, the Communities it Serves, and the Planet – AUSTIN, TX, Sept. 8

Nutrabolt appoints Wendy C. Unglaub to Board of Directors

AUSTIN, TX, July 21, 2022 – Nutrabolt, a global active health and wellness company, today announces the appointment of Wendy C. Unglaub, Vice P

Great Place to Work Names Nutrabolt One of the Fortune Best Workplaces in Texas in 2022

AUSTIN, TEXAS – June 15, 2022 — Great Place to Work and Fortune magazine have honored Nutrabolt as one of this year’s Best Workplaces in Texas,

Cheers to ten years with Greg T. at Nutrabolt

Nutrabolt is known for building high-performing teams, and we’re proud to celebrate a special milestone anniversary with a longstanding champion

Nutrabolt Appoints Two New Board Members

AUSTIN, TX, May 11, 2022 — Nutrabolt, a global active health and wellness company, today announces the appointments of Jody Macedonio, Chief Financi

C4 Energy® Announces Bold New Superbrain Performance Claims for ‘Smart Energy’ Product Line

University of Iowa study backs C4 Smart Energy product benefit claims as the cognitive performance drink to deliver peak focus and energy, alongs

C4 Energy® Announces Kevin Hart as the Face of ‘Get that Hart Smart Energy’ Campaign in Extension of ‘Ignite Your Fire™’ Platform

The smartest performance energy drink teams up with the most recognized multi-hyphenate to Ignite Your Fire with C4 Smart Energy. Austin, Texas,

Nutrabolt Earns Great Place to Work Certification™

89% of Nutrabolt teammates say it is a great place to work compared to 57% of teammatesat a typical U.S.-based company. Austin, TEXAS – April 26, 20

Nutrabolt partners with Plastic Bank® to Become Plastic Neutral and Will Offset All Plastic Use Since January 2021

The company announces its commitment to stop 1,255 metric tonnes of plastic from entering the ocean in collaboration with Plastic Bank Austin, Texas �

Nutrabolt Commits to Giving Back by Joining Pledge 1%

Austin, Texas, March 10, 2022 — Today, Nutrabolt, the human performance company, announces its official membership with Pledge 1%

C4 Energy® Ignites SXSW® 2022 As Official Energy Drink

Austin, Texas, March 9, 2022 — Kicking off March 11, Austin-based brand C4 Energy®, one of the fastest-growing energy drink brands in the

C4 Energy® X SKITTLES®

Austin, Texas, Feb. 1, 2022 — C4 Energy® today announces its fruitiest flavor drop yet, in partnership with SKITTLES® brand, as part of it

Built In Honors Nutrabolt in Its Esteemed 2022 Best Places To Work Awards

Austin, Texas, Jan. 5, 2022 — Built In today announced that Nutrabolt was honored in its 2022 Best Places To Work Awards. Specifically

Austin American-Statesman Names Nutrabolt a Winner of The Greater Austin Top Workplaces 2021 Award

Austin, Texas, Nov. 17, 2021 — Nutrabolt has been awarded a Top Workplaces 2021 honor by Austin American-Statesman Top Workplaces. The list

C4® Energy Launches Starburst® Candy Collaboration Providing A Burst Of Explosive Energy In Four Juicy Flavors

Austin, Texas, Sept. 28, 2021 — C4® Energy, the rapidly growing performance energy drink created by Nutrabolt, a global leader in active nu

C4® Energy Wants to “Ignite Your Fire” with the Launch of First-ever Global Advertising Campaign

Austin, Texas, Aug. 23, 2021 — C4® Energy, the rapidly growing performance energy drink created by Nutrabolt, a global leader in

EY Announces Doss Cunningham of Nutrabolt as an Entrepreneur Of The Year® 2021 Central Texas Award Winner

Austin, Texas, Aug. 5, 2021 — Ernst & Young LLP (EY US) today announced that CEO and Chairman Doss Cunningham of Nutrabolt was nam

C4® Energy Turns Up The Heat This Summer And Announces Partnership With Sports Illustrated Swimsuit Models

Austin, Texas, July 23, 2021 — Nutrabolt, a global leader in active health & wellness and the maker of C4® Energy, the fastest growing

C4® Energy Announces Endorsement Deals with WWE Superstars Roman Reigns®, Bianca Belair™, Montez Ford® & Mandy Rose™

Austin, Texas, July 7, 2021 —Nutrabolt, a global leader in active health & wellness and the maker of C4® Energy, the fastest growing ener

C4® Energy Scores First-Ever Major League Sports Partnership with Austin FC and Launches Limited-Edition Flavor and Custom Can

Austin, Texas, June 15, 2021 – C4® Energy, the official energy drink of Major League Soccer’s Austin FC and fastest grow

On the Heels of Significant Growth, C4® Energy Bolsters its Senior Beverage Leadership With the Appointment of Coca-Cola Alum, Kyle Thomas as EVP & GM of Beverage

AUSTIN, Texas, June 3, 2021 /PRNewswire/ — Nutrabolt, a global leader in active health and wellness, today announces impressive d

Nutrabolt Invigorates Leadership Team By Appointing Rajaa Grar as New Chief Digital Officer

AUSTIN, Texas, Oct. 6, 2020 /PRNewswire/ — Nutrabolt, a global leader in sports nutrition, has deepened its talent bench, adding Rajaa Grar

Nutrabolt Delivers Positive Energy During COVID-19

AUSTIN, Texas, April 21, 2020 /PRNewswire/ — Nutrabolt, a global leader in sports nutrition and the maker of the nation’s f

Nutrabolt Takes Proactive Steps to Prepare for Coronavirus

AUSTIN, Texas, March 9, 2020 /PRNewswire/ — Nutrabolt, a global leader in sports nutrition and the maker of America’s #1 Se

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Nutrabolt is an award-winning workplace! If you’re passionate about results, a spot on one of our worldwide teams might be perfect for you. Visit the newsroom to learn more about our recent employer awards, and other stories that make us a stellar place to energize your career.

Joining the team at Nutrabolt means that your work is going to make a real impact. The leadership hires teammates they believe in, and it shows when you get to take true ownership of your work, showcase your expertise, and see the needle move.

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Grow and Give Back

In our 16th year of holiday service, Nutrabolt celebrated the season of giving with our local Austin community through The GiveJoy Foundation.

Make a Global Impact

On Nutrabolt Service Day 2024, teammates completed 1,450 volunteer hours for 63 different organizations across the U.S. and the world!