The Nutrabolt Applied and Molecular Physiology Laboratory will advance research into sports performance and active nutrition.
Auburn, Alabama, Oct. 17, 2023 – A philanthropic investment from global human performance company Nutrabolt, owner of active nutrition brands, Cellucor®, C4® and XTEND®, will advance the Auburn University College of Education School of Kinesiology’s research into how nutritional supplements and exercise improve sports performance. The Nutrabolt Applied and Molecular Physiology Laboratory, named in recognition of Nutrabolt’s commitment of $300,000 for a three-year naming opportunity, is one of few university research laboratories in the world dedicated to understanding the factors that impact muscle physiology at the molecular level.
“The Nutrabolt Applied and Molecular Physiology Lab is a true corporate academic partnership,” said Jeffrey T. Fairbrother, dean of the College of Education and Wayne T. Smith Distinguished Professor. “In addition to Nutrabolt’s investment, the College of Education is providing $75,000 for graduate student dissertation work. The result will be a powerful combination of applied and mechanistic research. This wouldn’t be possible without Nutrabolt’s commitment to advancing scientific knowledge through their philanthropy.”
Since 2013, Michael Roberts, director of the Molecular and Applied Sciences Laboratory and professor of kinesiology, and his team have been exploring whether nutritional supplements do what they’re designed to do. This research examines how a supplement intended to enhance blood flow during exercise achieves that, or if a supplement meant to enhance muscle building mechanisms does so. These studies and their outcomes are highly translatable to athletes and consumers at large, given that millions of people consume dietary supplements based on these claims.
“Our lab and Nutrabolt realize the importance of both brands’ reputations and also understand the value of having a cutting-edge approach to the craft,” Roberts said. “Nutrabolt’s aim is to sell novel and well-formulated products to consumers, which is why they’re incredibly successful. Auburn continues to be on the cutting edge in our scientific approach by executing study designs using scientific techniques most exercise physiology laboratories don’t have the resources to execute. In the end, we both want to be the best in our spaces.”
In addition to funding world-class muscle biology research, the Nutrabolt investment will support doctoral students, helping them pursue big ideas related to muscle research. The goal for The Nutrabolt Applied and Molecular Physiology Laboratory in expanding access to these research opportunities is to help build the international reputation of the lab and position graduates for top-tier postdoctoral fellowships and professional advancement.
“Nutrabolt strongly holds the belief that a truly transformative and sustainable business must invest in the field upon which it depends for innovation, and the people within whom such innovations will arise,” says Chris Lockwood, vice president of Scientific Affairs at Nutrabolt. “It is an honor to be involved in supporting the next generation of brilliant minds, accelerating advancements in our understanding of human performance and health and discovering future innovations that will leave a positive and lasting impact on many.”
Nutrabolt’s goal in funding research in Roberts’ lab reflects its ongoing commitment to provide efficacious and research-backed products in its portfolio. This gift to Auburn will further this commitment, setting the stage for years of groundbreaking research, experiential learning for students and innovative outcomes benefiting communities throughout the nation and world.
Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002).
Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.
Nutrabolt’s portfolio, which is distributed in over 125 countries, is sold through company-owned DTC platforms, Amazon, and other third-party e-commerce marketplaces, and is available at leading retailers across the U.S., including Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC, and the Vitamin Shoppe. For more information about Nutrabolt, please visit www.nutrabolt.com.
About Auburn University
Auburn University is a nationally ranked land grant institution recognized for its commitment to world-class scholarship, interdisciplinary research with an elite, top-tier Carnegie R1 classification, life-changing outreach with Carnegie’s Community Engagement designation and an undergraduate education experience second to none. Auburn is home to more than 30,000 students, and its faculty and research partners collaborate to develop and deliver meaningful scholarship, science and technology-based advancements that meet pressing regional, national and global needs. Auburn’s commitment to active student engagement, professional success and public/private partnership drives a growing reputation for outreach and extension that delivers broad economic, health and societal impact.