Austin, Texas,  Jan. 31, 2024  C4 Energy Europe, one of Europe’s leading energy drinks brands, is excited to announce its collaboration with Millions, celebrated for its nostalgic confectionary flavors.

This unique partnership combines the best of taste and performance, creating
an unrivalled experience for fitness enthusiasts and sweets lovers alike. Launching with two of Millions’ best-selling flavours – Bubblegum and Strawberry, the iconic C4 Performance Energy® drink will be infused with the irresistible flavors of Millions sweets.

Get ready to indulge in a fusion of invigorating energy and mouthwatering flavors
like never before. With this groundbreaking collaboration, C4 Energy and Millions aim to provide a new level of enjoyment during your active and on the go routine. Each flavor offers a distinctive nostalgic taste profile that will transport you back to your childhood whilst fueling your routine, in and out of the gym.

“We are thrilled to partner with Millions to bring an entirely new level of flavor innovation to our loyal customers, as well as attracting new consumers to the C4 Energy brand who perhaps remember Millions from growing up,” said Paul Coppin, C4 Energy Marketing Director for Europe. “With this collaboration, we aim to redefine the energy drinks market by offering a unique and enjoyable experience that complements our consumers active lifestyles, whether that be in or out of the gym.”

As a leading sugar confectionery brand in the U.K., Millions, is renowned for their commitment to quality and taste, and is excited about this collaboration.

“Our partnership with C4 Energy allows us to venture beyond the realm of confectionary and bring our exceptional flavors to the energy community,” stated Sandra Fisher, Licensing Manager of Millions. “We can’t wait to see how this collaboration inspires and energises individuals on their fitness goals.”

The C4 Energy and Millions collaboration will be available for purchase at the start of 2024. Don’t miss out on this sensational fusion of taste and performance that is set to revolutionize your energy experience.



Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002). 

Since its founding more than 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority. 

Nutrabolt’s portfolio, which is distributed in over 125 countries, is sold through company-owned DTC platforms, Amazon, and other third-party e-commerce marketplaces, and is available at leading retailers across the U.S., including Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC, and the Vitamin Shoppe. For more information about Nutrabolt, please visit


Millions, the tiny, tasty, chewy sweets, is recognized for its distinctive packaging and a
variety of flavors that appeal to both children and adults. Since their launch in 1991, Millions has become a recognizable and well-loved name in the confectionery industry, offering consumers flavorful treats in a variety of formats.