AUSTIN, TX, August 3, 2023 — C4 Energy, one of Europe’s leading energy drinks brands, has launched a limited-edition product, in partnership with REORG, the charity dedicated to supporting veterans, military, and emergency responders.
REORG is a global non-profit organization and community that encourages and enables veterans, military, and emergency services to use Brazilian Jiu Jitsu and Functional Fitness as a form of therapy to overcome physical and mental challenges, strengthen social connection, and improve overall health and well-being.
Their work has changed and saved lives around the world, by not only providing an effective, positive means for navigating and managing the challenging psychological aspects of military and emergency service careers, but has also allowed many to find a renewed sense of purpose, identity, and community that’s often lost when transitioning to civilian life.
This innovative collaboration will see C4 Energy launch Pineapple Head, a limited-edition product range comprising of a 500 milliliter can of C4 Performance Energy, along with C4 Original Pre-Workout (PWO) in 30 and 60 serving sizes.
Available Aug. 1, 2023, each limited-edition product has uniquely designed packaging which prominently features REORG’s ‘Helping Those Who Help Us’ mission statement and logo. Each product will include a QR code, directing consumers straight to the REORG donations page to easily facilitate donations.
For every purchase of one of the limited-edition products, C4 Energy will also donate to the charity, and further support REORG in assisting individuals dealing with service-related mental and physical challenges, including the complex array of obstacles that accompany the transition to civilian life.
REORG’s range of carefully curated programs are designed to address the unique needs faced by veterans, emergency services, and military personnel – not only meeting individuals where they are in life – but also supporting them in cultivating lasting change and habits that break the cycle of struggle, while fostering continual growth in all aspects of their lives.
Mark Ormrod, award-winning author, coach, and REORG Trustee, said: “At REORG, we believe in the power of Jiu Jitsu and Functional Fitness to serve as a catalyst for positive change and rehabilitation. Through our range of innovative programmes, we strive to provide individuals with the physical and mental support they need to overcome the challenges they face both during and after serving in the armed forces or emergency services. We also create a safe and supportive community that can help fill the void often experienced by veterans when transitioning back to their civilian lives.”
“This partnership with C4 Energy is a game-changer for us. Not only does it enable us to raise vital funds for our initiatives, but it also amplifies our reach and raises awareness about the services we offer. C4 Energy’s commitment to supporting our cause through a limited-edition product launch demonstrates their genuine dedication to making a difference in the lives of those who have suffered real trauma,” Omrod said.
Paul Coppin from C4 Energy Europe added: “Partnering with a charity such as REORG was an extremely easy decision for us. Not only does the charity deliver critical support to those who’ve dedicated their lives to helping others, but its commitment to improving the mental and physical wellbeing of others perfectly aligns with our brand ethos – and we believe the launch of Pineapple Head perfectly encapsulates the unity of this collaboration.”
“The primary objective of this partnership is to raise awareness about the REORG charity and encourage individuals facing difficulties to seek the support they need. By driving donations through the sale of Pineapple Head, C4 Energy aims to provide the necessary resources for REORG to continue its invaluable work, empowering and transforming the lives of those who have selflessly served their country,” Coppin said.
With RRPs of £1.59 per can, £26.99 for 30 serves of pre-workout powder, and £36.99 for 60 serves, the newly launched products will be stocked in leading retailers such as WHSmith, Holland and Barratt, Amazon, and other convenience stores, in addition to Pure Gym and The Gym Group.
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About REORG Charity
REORG is a global non-profit organization and community that encourages and enables veterans, military, and emergency services to use Brazilian Jiu Jitsu and Functional Fitness as a form of therapy to overcome physical and mental challenges, strengthen social connection, and improve overall health and well-being.
REORG has changed and saved lives around the world, by not only providing an effective, positive means for navigating and managing the challenging psychological aspects of military and emergency service careers, but has also allowed many to find a renewed sense of purpose, identity, and community that’s often lost when transitioning to civilian life.
About Nutrabolt
Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002).
Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.
Nutrabolt’s portfolio, which is distributed in over 125 countries, is sold through company-owned DTC platforms, Amazon, and other third-party e-commerce marketplaces, and is available at leading retailers across the U.S., including Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC, and the Vitamin Shoppe. For more information about Nutrabolt, please visit www.nutrabolt.com.