Fans everywhere enjoy C4 Energy to fuel them during their everyday athletic pursuits
Austin, Texas, Feb. 4, 2025 — Nutrabolt®, owner of C4® Energy, one of the fastest-growing energy drink brands in the country, today announced a renewal of their partnership with the 2024 World Champions, the Boston Celtics. Fans and everyday athletes across the country can confidently use products from the C4 Energy Performance line knowing the beverages are NSF Certified for Sport® and free from substances banned by major sporting organizations.
This partnership will come to life both in and out of the arena. In the venue, C4 Energy will have high-impact digital courtside and basket stanchion signage. Fans who shop for C4 Energy in-market will see the partnership brought to life at local retailers, including a C4 Energy consumer promotion at major Boston area retailer Market Basket.
“We are thrilled to build on our relationship with the Celtics, one of the NBA’s most storied franchises, as the team’s official partner,” said Robert Zajac, Nutrabolt Chief Marketing Officer. “We’re committed to supporting everyday athletes, today and always, as their go-to energy drink.”
“We look forward to continuing our partnership with C4® Energy,” said Ted Dalton, Boston Celtics Chief Partnership Officer. “Just as the Celtics strive to energize fans in our arena each game, C4® Energy aims to provide an elite energy drink product to Celtics fans everywhere.”
C4® Energy is currently available at Market Basket.
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About Nutrabolt
Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market-leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002).
Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.
Media Contact
Sara (Skirboll) Bigham
Sr. Director, PR & Communications, Nutrabolt
[email protected]