Fitness enthusiasts choose C4 Performance Energy®, an NSF Certified for Sport® beverage, as the brand continues to grow its sports sponsorship portfolio
Austin, Texas, Feb. 4, 2025 — Nutrabolt®, owner of C4 Energy, one of the fastest growing energy drink brands in the country, today announced a new multi-year Official Energy Drink partnership with the Miami HEAT.
The partnership represents a significant expansion of the company’s sports sponsorship portfolio, reinforcing its commitment to both fans and everyday athletes. With the NSF Certified for Sport® designation, consumers can confidently use C4 Performance Energy knowing their beverages are free from banned substances.
This partnership will come to life both in and out of the arena. C4 Energy will be prominently featured in high-impact digital and static placements, from arena signage to courtside displays. Fans can also experience unique in-store integrations at major retailers and see out-of-home signage. Additionally, C4 Performance Energy beverages are available for purchase at the Kaseya Center.
“We are thrilled to expand our footprint in professional sports to become the official energy drink of the Miami HEAT, providing everyday athletes and fans with the energy to help them perform their best all season long,” said Robert Zajac, Nutrabolt Chief Marketing Officer. “Competitors everywhere, and at every level, turn to C4 Performance Energy to power their workouts, practice sessions, and game days. This new partnership is just another way we’re demonstrating our commitment to supporting today’s fitness enthusiasts and the next generation of high-performance talent.”
Glen Oskin, Vice President of Corporate Partnerships, Miami Heat, said, “We’re absolutely delighted to be joining forces with C4 Energy, an innovative and widely loved brand putting athletes first. C4 Energy’s core values of performance, relentlessness, and drive align perfectly with our organization’s ambitions and vision for the future.”
The deal amplifies the company’s continued position as the energy drink of choice for athletes everywhere, at all levels. The Miami HEAT joins C4 Energy’s all-star sports and entertainment roster that includes athletes, teams, and sports entertainment properties such as the Boston Celtics, WWE, Austin FC, Overtime, football athletes CJ Stroud, Bijan Robinson, Garrett Wilson, Quinn Ewers, and Cam Ward, and celebrity trainer Ron ‘Boss’ Everline.
C4® Energy is currently available in stores nationwide including 7-11 & Speedway, Walmart, Target, HEB, Kroger, Albertsons, Circle K, and Quik Trip.
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About Nutrabolt
Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market-leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002).
Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.
Media Contact
Sara (Skirboll) Bigham
Sr. Director, PR & Communications, Nutrabolt
[email protected]