MAKING THE PLEDGE
In 2022, Nutrabolt celebrated its many years of giving back to our communities by joining Pledge 1%, the global philanthropy movement that requires its corporate members to donate 1% of equity, time, product, or profit to local and national social causes through an ongoing commitment of staff time, product, and money.
We’re honored to have exceeded that pledge and donated more than 1.7% of our net profits before taxes to nonprofit partners around the world in 2022, helping change the world by leveraging a portion of our successes to support nonprofits in the communities we serve. We believe it’s a small commitment today that can make a huge impact tomorrow.
IN 2022, WE PROUDLY CELEBRATED OUR 14TH YEAR PARTNERING WITH THE GIVEJOY FOUNDATION, AND REFLECTED ON THE POWER GIVING JOY HAS ON OTHERS.
Since its launch, The GiveJoy Foundation has positively impacted over 10,000 people, awarded over $240,000 in Joy Grants, and directed over $500,000 of support into local communities. Through strategic partnerships with organizations in areas including nutrition, sports apparel, business, philanthropy, and food and beverage, GiveJoy fulfills its mission of spreading joy by providing students and families with resources and programs related to physical health (body), mental wellness (mind), and character development (heart and soul).
The Grow and Give Back Holiday Drive is the flagship event of The GiveJoy Foundation. Beginning as a small, grassroots event in Bryan, Texas in 2008 benefiting just 50 students, the event has grown tremendously, and now impacts thousands of children in the Brazos Valley and Greater Austin areas.
Each year, Nutrabolt teammates come together to participate in the annual Grow and Give Back Holiday Drive. 2022’s holiday drive supported over 1,100 children and families across Central Texas. Volunteers came together to shop, wrap, and deliver gifts, along with freshly prepared meals, to the homes of participating families.
For Nutrabolt teammates, the Grow and Give Back Holiday Drive is the perfect way to round out a hard-worked year. We come together as one team during a time of year when many are expecting to receive holiday joy and, instead, received the opportunity to give it.
2022 Grow and Give Back Holiday Drive
IN 2022, NUTRABOLT AND ITS C4 ENERGY® BRAND PROUDLY BEGAN A TWO-YEAR PARTNERSHIP WITH WOUNDED WARRIOR PROJECT®.
WWP offers free services in mental health, career counseling, long-term rehabilitative care, and policy advocacy to improve the lives of millions of post-9/11 wounded veterans and their families.
Given our mission of maximizing human potential, focusing on our military heroes was an easy decision. And we wanted to lend our support while inspiring and motivating all our customers to overcome their challenges and reimagine their limits.
At the outset, Nutrabolt committed to a $500,000 donation over two years (regardless of sales). To celebrate Veterans Day 2022, we launched a new C4 Energy® flavor, Mango Foxtrot, with dedicated packaging (QR code and WWP logo) that honors our nation’s heroes and amplifies the WWP mission. A second flavor, Ultimate Freedom Ice, became available on Memorial Day 2023!
We lend additional support through awareness outreach and sponsorship of such events as The Weight of It: A Walk for Remembrance with U.S. Marine Corps veteran, Corporal Nick Perales. C4 Energy® is now the Official Energy Drink Sponsor of the WWP Carry Forward® 5K, a series of runs and walks held in four cities that support WWP. In recognition of these efforts, Nutrabolt received the inaugural Wounded Warrior Project® Corporate Partner Rookie of the Year Award in February 2023.
“Wounded Warrior Project’s® programs and services helped me heal and find comfort and community in civilian life. As a result, I’m thankful for the generosity of corporate partners like C4 Energy® because their support helps fuel these life-changing programs for warriors like me.”
C4 x Wounded Warrior Project: Nick Perales 2022
NUTRABOLT ACTIVE-DUTY AND VETERAN EMPLOYEE SPOTLIGHT:
Divisional VP, Beverage
U.S. Army Veteran
“It makes me so proud that we are not only donating money to support this amazing organization, but that I work for a company that cares enough to make this happen.”
VP, ESG and Corporate
U.S. Army Veteran
“Our partnership with WWP provides an incredible opportunity to serve others.”
U.S. Marine Corps Veteran
“I have known many Veterans who have been affected by PTSD that need help realizing their potential after their time in service, and I am appreciative of this partnership that is helping them do so.”
Customer Operations Specialist
U.S. Air Force Air National Guard
“It’s a privilege to work for a company that positively impacts so many veterans in such a meaningful way.”
In 2022, Nutrabolt began a collaboration with REORG, the U.K.- based nonprofit that creates safe environments through functional fitness for veterans, military, and emergency-services personnel to support their physical and mental well-being.
Supported by a roster of international jiujitsu stars, celebrities, and leading brands, its programs are designed to help reintroduce healthy habits and a sense of community to their demographics. The worthiness of REORG’s cause coupled with its health through-fitness focus perfectly aligns with Nutrabolt’s mission to maximize human potential.
We’re very excited to be partnering with the REORG team in Europe and helping to increase public awareness of the valuable role it plays in serving those who have served us.
VP & General Manager, Europe