OUR PERFORMANCE

We’re a fast-growing, global active health and wellness company with a portfolio of market leading, performance-oriented brands that energize active lifestyles. The company’s disruptive, innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002).

Since our founding 20 years ago, our goal has been to meet the discerning needs overperformance athletes, fitness enthusiasts, and those consumers beyond this core group around the globe who are making healthy, active living a daily priority. We achieved attractive growth at scale while generating strong profitability and free cashflow. Our long track record of growth is driven by strong consumer loyalty, combined with brand building and innovation capabilities developed over the past two decades. Our capabilities are further enabled by our asset-light, scalable global infrastructure.

Through a strategic partnership with Keurig Dr Pepper, we will be able to leverage powerful go-to-market capabilities, allowing us to meaningfully increase retail availability and household penetration to drive significant value creation over time.

For more than 20 years, Nutrabolt has outperformed the competition with a scientific approach to what the body needs. Through vigorous research and development, we study the effects of active ingredients which can enhance performance, deliver results, and promote well-being from within. In addition to conducting valid experimental testing through our own Scientific Affairs department and private contract research organizations (CROs), Nutrabolt products have been investigated at such esteemed research institutions as the Molecular and Applied Sciences Laboratory at Auburn University, the Exercise & Sports Nutrition Laboratory at Texas A&M, the Integrative Laboratory of Applied Physiology & Lifestyle Medicine at the University of Iowa, and the Department of Health, Kinesiology and Sport Exercise Science at the University of South Alabama, to name a few.

Nutrabolt is so vested in supporting the next generation of performance nutrition researchers and innovation that we have agreed to a 3-year commitment to fund the Nutrabolt Molecular and Applied Sciences Laboratories at Auburn University. In addition, the company is funding an industry-leading, annual, clinical-research budget to drive future innovations and secure Nutrabolt’s leadership position and manage risks.

Our products deliver energy, hydration, recovery, and cognitive support benefits, and are offered in a variety of convenient forms, including zero-sugar beverages, powders, and capsules. We bring our products to market through a diverse and powerful omnichannel strategy, and our select group of retail partners across mainstream channels, such as GNC, Target, Amazon, Walmart, Target,7-Eleven, and specialty retailers in the United States and around the world. As of February 2022, across all our brands, our products were distributed in over 181,000⁶ U.S. retail locations in measured channels.

And our products do more than set performance standards for our consumers, they also set records in the marketplace.C4 Energy® is one of the fastest growing performance energy drink brands in the U.S.C4® Pre-Workout is the #1 pre-workout brand globally. Cellucor® is the #2 post-workout brand in the U.S. and #1 globally, with over five times more market share than its next closest non-protein sports nutrition competitor.⁷ XTEND® is the #1 post-workout recovery brand in the U.S.⁸ Together, Cellucor® and XTEND® claim 66% of U.S. market share in the post-workout category.⁹