HOW WE MAXIMIZE POTENTIAL

People want to live longer and perform better. Improving their health and wellness, achieving peak performance, and pursuing self-optimization are thoughts at the forefront of consumer minds. Constant connectivity and a hunger to achieve more profoundly impact the way we live, work, and play, creating a significant demand for tools that can be used to enhance mental and physical output. These consumer insights perfectly align with our mission to help people maximize their human potential each and every day.

For two decades, we’ve actively engaged our consumers — from elite athletes to the health conscious — to discover their preferences, needs, and health and fitness goals. We listen to them at sponsored events like South by Southwest (SXSW) and WWE® SummerSlam,through online forums, testimonials, focus groups, and our expanding network of over 1,600 brand ambassadors in such diverse fields as bodybuilding, the military, online gaming, lifestyle, music, entertainment, art and design, and content creation.

Why? This ‘you-centric’ method has helped us forge a deep, emotional connection with our consumers and build loyal communities. It’s helped us hone our packaging and innovate new lifestyle products. It also helps us improve formulas by using high-quality ingredients clinically proven to optimize human performance, delay the onset of fatigue, boost mental function and alertness, promote improved recovery from physical and environmental stress, and maintain cellular electrolyte balance and hydration.

And to meet our consumers’ expectations, we apply rigorous quality standards to every ingredient used in our products, avoid the use of potentially harmful ingredients, and regularly update our formulas with new ingredients when natural alternatives become available.

Online-purchasing convenience? No problem. We successfully launched our products on Amazon in 2015 to provide simplicity and ease of purchase for our online consumers. In 2018, we launched our C4 Energy® beverage line. Since then, we’ve added an assortment of new, mouthwatering flavors including STARBURST™,(2021), SKITTLES™(2022), Mango Foxtrot (2022) and Ultimate Freedom Ice (2023) in collaboration with Wounded Warrior Project® (2022), Mango Lime in collaboration with Austin FC (2021). WWE flavors Berry Powerbomb and Ruthless Raspberry are coming in fall 2023.

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In 2022, our U.S. customers asked for pocket-sized, on-the-go pre-workout products, so we gave them C4 Smart Energy® Stick Packs. In 2023, our European consumers wanted a product they could get from a vending machine, so we launched C4 Original® in a two ounce shot.

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The reason we listen to the marketplace goes deeper than the bottom line, and beyond wanting to make our products an integral part of everyone’s active lifestyle. We believe we have a special covenant with our consumers. Only by understanding their needs and developing products designed around people’s goals can we fulfill our mission and fulfill their potential.

NUTRABOLT BRANDS ENJOY ASTONISHING SUCCESS WORLDWIDE

C4®, Cellucor®, and XTEND® are sold in retail outlets worldwide, spread across 125 countries including the U.S., U.K., Germany, Australia, Canada, Mexico, India, Dubai, United Arab Emirates, South Korea, China, and Japan. Such expansive global-market penetration has been achieved through…

• Consumer loved and trusted brands grounded in efficacy and science,
• Strong consumer-led product and category architecture grounded in a personalized journey, and
• Iconic and differentiated formulas and ingredients.

In late 2021, we launched our C4 Energy® flavor collaboration with Mars Wrigley, the multinational confectionery company, and have since released STARBURST^TM and STARBURST^TM flavors, two of our most popular flavor selections. In 2022, we established a partnership with Wounded Warrior Project, and in honor of our veterans, we launched another hugely successful flavor, Mango Foxtrot.

Our top retail partners do more than sell our products. They also share our values. Like Nutrabolt, they no longer see profit as the only metric of success. They also measure it by how they can improve the lives of their consumers, and by their net benefit to the world. Corporate partners such as GNC, Target, Amazon, The Vitamin Shoppe, Kroger, Walmart, and 7-Eleven have brought real value to our efforts to better connect with our consumers, gauge their desire for enhanced performance, and innovate products that meet their needs.