At Nutrabolt, ‘for all’ is one of six core values that drive our team culture. 

We believe in the power of inclusivity and creating spaces where individuals from all backgrounds and identities can reach their full potential.  

That’s why we’re excited to celebrate Hispanic Heritage Month — a time to recognize the rich cultural contributions of Hispanic and Latino Americans to our society. It also provides our teammates a great opportunity to reflect on the importance of diversity and inclusion in the workplace. 

To further our celebration, we’d like to spotlight two wonderful teammates — Jaime and Michelle! 

Jaime works on our growth-minded Logistics team, and Michelle is a part of our highly-innovative Product Development team. Jaime was born and raised in Reynosa, a city in the Mexican state of Tamaulipas. He came to the U.S. at 17 years old after a 19-year immigration process. 

In Jaime’s words, this year’s observance theme, ‘Latinos: Driving Prosperity, Power, and Progress in America,’ means “hard work, supporting each other, and making this nation great by uniting and pushing forward together.” 

Michelle was born in Texas, but both of her parents immigrated to the U.S. from Northern Mexico. As fate would have it, they met in Austin in the ‘90s.  

“My dad immigrated to the U.S. from Monclova, Coahuila when he was 17, and my mom immigrated from Xicoténcatl, Tamaulipas when she was only 12.” Michelle said. “To me, this year’s Hispanic Heritage Month theme acknowledges the direct impact Hispanic people have made on our community and the nation, and I think this is something to be very proud of.” 

Like many families across the globe, both Jaime and Michelle’s families have special traditions they celebrate – rooted in their Hispanic heritage. 

“We always get together on Sundays, and do ‘carne asada,’ and we have three-day weddings,” Jaime said. “We mostly have live music for celebrations and wear cowboy boots and hats most days!” 

Michelle shared the importance of celebrating ‘Día de Muertos,’ (Day of the Dead) in Hispanic culture. 

“A tradition coming up that is considered very special in our culture is ‘Day of the Dead.’ This is when families celebrate and create offerings to honor family members who have passed,” she said. 

Here at Nutrabolt, our people are intentional about diverse representation in our teams and marketing. We believe that putting our values into motion doesn’t just make us a better team, it also makes Nutrabolt a better company. 

“I can be myself here,” Michelle said. “I love that teammates at all levels respect where I come from and what I represent!” 

Michelle also noted that people should understand those from Hispanic and Latino communities can be diverse in their appearance, style, and personalities. 

“I wish everyone I met knew how diverse the Hispanic community can be,” she said. “I think a lot of people have a specific idea in mind when they picture Hispanic people, but the reality is, we come in so many different colors and sizes.” 

Jaime wants people to know that Hispanic and Latino people love helping people, and value the importance of spoken word and hard work. 

“We Mexicans love to help people,” he said. “We love to have a great time with anyone; we are people who weigh our word, and most importantly – hard work is what makes us strong!” 

Celebrating Hispanic Heritage Month with our teammates is an important reminder that creating a workplace where everyone feels valued, respected, and empowered to thrive only leads to a brighter, more inclusive future for all. 

“The Latino community in this company and this country makes all of us strong. Let’s celebrate our roots by helping our community and lift each other up,” Jaime said.  

To learn more about Nutrabolt’s DEI initiatives, visit